Create Google Panda and Penguin compliant Website.

Google PANDA update is for Quality Content and website.

Panda update target the spam content Web sites.

Websites which shows up with low quality content are affected by panda.

Panda update is different  from the latest penguin update from google.

Google PENGUIN update is for Blocking Spammers

Spamming is over use of Anchor text in content, marketing article to numerous sites, blog spamming, over inbound and in bound linking. penguin destroy  these over optimisation technique by reducing rank.

Basics for both update :

Its quality, not quantity!

Create  Website for recognized and reputed source of information.

Create a positive experience for your users.

Develop on old domains.

Figure out how to make site more valuable than the rest of the sites in your sector.

Make  sustained effort  to earn the right rank for website.

Do not rely on cheap spamming tactics.

Structure:

Website structure must be Search Engine friendly and internal linking must be on effective order like don’t use broken links etc. Internal Linking must be in order to effective way.

Ensure proper navigation.

Web Site load time is much important. It must load faster .Images and scripts must be optimized.

There should be less or none server errors.

Try to increase your Stick rate

Always keep your Bounce rate and ad to content ratio under control.

Title

Small, Meaningful and unique title

Every Page of website must have unique and different Title.

Content:

Remove low quality and useless content that provides no real value to visitors.

Remove Duplicate content on pages, domains, or subdomains. Never allow to low quality (or) duplicate content to endure in your website.

Remove Hidden links and text.

Remove pages that host phishing scams, or viruses, spyware, Trojans, and other malware

Create unique, high quality and useful content that people find so helpful and entertaining. Use appealing content that add value to site!

Don’t create any page in website with less content.  Put at least 2-3 paragraph. Structure content with 600+ Words count.

Do not Stuff Content with Keywords. Lower the keyword densities.

Do not over use  Anchor texts. Be in Limits

Update content on regular basis.

Housekeeping – if you have old pages which are weak and add no value, clear them out!

Anchor text Dilution: Refers to Creating High Quality Contextual Back links : for Non SEO Keywords like Click Now, Click here, domain.com, & Keyphrases that are readable and are in proper English for example :Links should be  built like  “Doctors in Indonesia” & NOT “Doctors Indonesia”.

Identification and removal of unnatural, non-organic, or generally spammy links.Prune Links.

Employ a line of anchor text in backlinking to the same page.

Keywords:

Use Keyword phrases, Not Keywords

Don’t use Duplicate Keywords. In simple words don’t use same keywords in multiple pages.

Optimize pages for multiple keyword phrases.

Meta Description:

Every Page of website must have unique and different meta descriptions.

Latent semantic link – consist of phrases synonymous to your targeted search terms

Links:

Google Panda is strict about incoming and outgoing links.

The outgoing links from your website should not lead to a website that is not of your niche and that is a bad quality website.

Build genuine, quality links

Avoid inbound links from low quality websites or directories.

Don’t go for affiliate links if you need ranking in Google.

Never submit your sites on hundreds of directory sites

Use less no of outbound links, it may be harmful for your ranking.

Identification and removal of unnatural, non-organic, or generally spammy links.

Article marketing is very helpful if used properly, while following the guidelines, laid down by the article sites.

You need to remember that with the changes in search engine rules after Google Panda algorithm, there are some changes in article market as well.

Press release distribution is also a good way to get quality links, but it can be useful only when done systematically.

Unique content submission on web2.0 sites is also very nice way to get quality links.

Submit your site on non paid directories with high ranking.

Google+ is a very strong medium to get promoted on Google compare to facebooks and twitter.

Invest only some amount on the prices to run contests on your website and get lots of valuable links in return.

Get backlinks from authority sites

Generate anchor texts.

Branding

Take website known! It takes more than a press release to establish website as a brand, much more… Engage, make noise, be heard, be cited, build trust!

Refers to Creation of High end Press Release ’s that gets picked up by Google News thereby helping immensely with Link Baiting & Improving Social Signals.

Diversify your traffic sources – find your community and engage!

Use top social platforms like Facebook, Google+, Twitter, LinkedIn, YouTube, Pinterest, and Reddit.

Integrate your blog site or website with social media buttons.

Make RSS feeds to generate backlinks.

Refers to Building High End Contextual Links with a Company’s Brand Name & Brand Url.

Elements:

Remove all inappropriate elements from the website. Your website must be neat and clean and should contain theme based elements.

Chirag Shah

A SEO Freind