Google PANDA update is for Quality Content and website.
Panda
update target the spam content Web sites.
Websites
which shows up with low quality content are affected by panda.
Panda
update is different from the latest
penguin update from google.
Google PENGUIN update is for Blocking Spammers
Spamming is over use of Anchor text in content, marketing article
to numerous sites, blog spamming, over inbound and in bound linking. penguin destroy these over optimisation technique by reducing
rank.
Basics for both update :
Its quality, not quantity!
Create Website for recognized and reputed source of
information.
Create a positive experience for your
users.
Develop on old domains.
Figure out how to make site more valuable
than the rest of the sites in your sector.
Make
sustained effort to earn the
right rank for website.
Do not rely on cheap spamming tactics.
Structure:
Website structure must be Search Engine
friendly and internal linking must be on effective order like don’t use broken
links etc. Internal Linking must be in order to effective way.
Ensure proper navigation.
Web Site load time is much important. It must load faster .Images and
scripts must be optimized.
There should be less or none server errors.
Try to increase your Stick rate
Always keep your Bounce rate and ad to content ratio under control.
Title
Small, Meaningful and unique title
Every Page of website must have unique and different
Title.
Content:
Remove low quality and useless content that provides no real
value to visitors.
Remove Duplicate content on pages, domains, or subdomains. Never allow to low quality (or) duplicate content to endure in your
website.
Remove Hidden links and text.
Remove pages
that host phishing scams, or viruses, spyware, Trojans, and other malware
Create unique, high quality and useful content that people find so helpful and
entertaining. Use appealing content that add value to site!
Don’t create any page in website with less
content. Put at least 2-3 paragraph. Structure content with 600+
Words count.
Do not Stuff Content with Keywords. Lower the keyword densities.
Do not over
use Anchor texts. Be in Limits
Update content on regular basis.
Housekeeping – if you have
old pages which are weak and add no value, clear them out!
Anchor
text Dilution: Refers to Creating High Quality Contextual Back links : for Non
SEO Keywords like Click Now, Click here, domain.com, & Keyphrases that are
readable and are in proper English for example :Links should be built like “Doctors in Indonesia” & NOT “Doctors Indonesia”.
Identification
and removal of unnatural, non-organic, or generally spammy links.Prune Links.
Employ a line of anchor
text in backlinking to the same page.
Keywords:
Use Keyword phrases, Not Keywords
Don’t use Duplicate Keywords. In simple
words don’t use same keywords in multiple pages.
Optimize pages for multiple keyword phrases.
Meta Description:
Every Page of website must have unique and different
meta descriptions.
Latent semantic link
– consist of phrases synonymous to your targeted search terms
Links:
Google Panda
is strict about incoming and outgoing links.
The outgoing
links from your website should not lead to a website that is not of your niche
and that is a bad quality website.
Build genuine, quality links
Avoid inbound links from low quality
websites or directories.
Don’t go for affiliate links if you need
ranking in Google.
Never
submit your sites on hundreds of directory sites
Use less no of outbound links, it may be
harmful for your ranking.
Identification and removal of unnatural,
non-organic, or generally spammy links.
Article
marketing is very helpful if used properly, while following the guidelines,
laid down by the article sites.
You need
to remember that with the changes in search engine rules after Google Panda
algorithm, there are some changes in article market as well.
Press release distribution is also a good
way to get quality links, but it can be useful only when done systematically.
Unique content submission on web2.0 sites
is also very nice way to get quality links.
Submit
your site on non paid directories with high ranking.
Google+ is
a very strong medium to get promoted on Google compare to facebooks and
twitter.
Invest
only some amount on the prices to run contests on your website and get lots of
valuable links in return.
Get
backlinks from authority sites
Generate
anchor texts.
Branding
Take website known! It takes more than a
press release to establish website as a brand, much more… Engage, make noise,
be heard, be cited, build trust!
Refers to Creation of High end Press Release
’s that gets picked up by Google News thereby helping immensely with Link
Baiting & Improving Social Signals.
Diversify your traffic sources – find your
community and engage!
Use top social platforms like Facebook,
Google+, Twitter, LinkedIn, YouTube, Pinterest, and Reddit.
Integrate your blog site or website with
social media buttons.
Make RSS feeds to generate backlinks.
Refers to Building High End Contextual Links
with a Company’s Brand Name & Brand Url.
Elements:
Remove all inappropriate elements from the website.
Your website must be neat and clean and should contain theme based elements.
Chirag Shah
A SEO Freind
